Simeio embarked on a strategic initiative to engage both its established clientele and prospective new customers through the implementation of two distinct advertising campaigns. The primary aim of the first campaign was to meticulously introduce and spotlight the array of services offered by Simeio within targeted industries, aligning closely with the specialized needs and interests of their existing clientele base. Concurrently, the subsequent campaign was meticulously crafted to amplify brand recognition and resonance among potential clients, aiming to forge lasting impressions and cultivate new avenues of connection and engagement.