TiE Atlanta Brand Refresh
Periodically, it is imperative for a company to rejuvenate its image. Particularly within the corporate sphere, revitalizing a brand and its collateral serves to attract fresh clientele, rekindle engagement with existing clients, and infuse renewed vigor into the brand's identity. In the case of TiE Atlanta's brand refresh, a comprehensive update across various elements associated with the brand was deemed necessary.
Color Palette
The Old
The old color pallet for TiE Atlanta was very simple and bland; only consisting of three colors. There were also conflicting colors and not much contrast.
The New
The goal of the new color pallet was to bring in many more options and to create contrast. The secondary colors play off and compliment the primary color options. The accent colors are meant to add contrast and allows for designs to stand out.
Brand Materials
Board Members Poster
The Old
The New
Corporate Calendar
The Old
The New
One Pager
The Old
The New
